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The gymnasium building
is one of the facilities designed by Perkins and Will for
the new campus of Whitfield Academy, a private school outside
Atlanta.
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A renovation project can be both exciting and stressful for a
school -- administrators, students, and parents alike. There are
a myriad of issues and parties involved in the process, and administrators
often must not only juggle their regular school jobs but also
manage a detailed renovation or construction project. Is there
a better way? Outsourcing to an experienced real estate developer
can be the answer for a school that wants to maximize its effectiveness
while meeting a development goal on a strict time schedule.
Our experience working together on a private school development
project suggests some lessons for school officials faced with
facilities needs -- and some advantages in outsourcing project
management.
A matter of time and money
After evaluating the need for a construction project, the next
step is to determine how much time the staff has to devote to
the project and how much expertise is needed to complete it successfully.
Most often, small school districts and individual schools will
realize early on that even a minor development project can quickly
expand beyond the time budgeted to manage the project in-house.
Project management is a full-time job: Typically, a real estate
development firm will devote approximately 40 hours per week in
project management during the design and construction phase, plus
additional time for project accounting.
Clearly, no single school administrator can take on such a burden
in addition to his or her existing workload -- especially if the
administrator is not experienced in construction project management.
Even an in-house expert, such as a facilities manager, may not
have the time or resources necessary to manage a large-scale project
without outside help. Such a person's knowledge may be put to
better use by making that individual responsible for communicating
the school's wishes to the developer so the assigned project manager
can manage the other parties involved, such as the architect and
contractor.
The top two problems schools face when trying to manage a project
in-house also are the most critical for a school -- scheduling
and budgeting issues. A professional firm can work with the school
at the beginning of a project to create realistic schedules and
budgets. Many times, schools can be over-ambitious and place unrealistic
demands on the construction team, resulting in a less-than-perfect
final product. An experienced real estate developer can anticipate
the issues a school may encounter through the course of a project
and develop a plan to address those issues before they become
problems.
In addition, a developer may be able to more accurately estimate
the cost of the project, planning for allowances and contingencies
that school people may not foresee. The developer and architect
should carefully evaluate the facility's design so it meets the
school's anticipated budget. Realistic cost projections resulting
from this type of research help funding authorities, in the case
of a public school, or individual donors and foundations, in the
case of a private school, feel secure in their contributions to
the school's growth.
When searching for the right match in a real estate developer,
make sure that the companies you review have experience and expertise
in the education arena, and check their references. At Whitefield
Academy, we brought Carter & Associates on board in an advisory
role, but soon requested they manage the development of our new
campus. By using Carter as a manager and accountability partner
in the development, we could focus on our real job: education.
Professional resources
A real estate firm has access to numerous resources that may
not be available to you if you choose to manage the project in-house.
A professional partner can provide resources in the following
areas, adding value to your school's development project:
1. Architectural services. One of the developer's first tasks
should be to help your school select an architect. The developer
is more experienced in evaluating a particular firm's capabilities
and experience, as well as determining whether the design fees
are in line with the services being offered. Once the design process
begins, the firm should manage the design schedule to ensure all
deadlines are met according to the established time line. The
real estate developer should review and price architectural drawings
at the end of every major design phase to ensure the project stays
within the budget. At the end of each major design phase, the
developer also should explore alternative construction methods
and architectural detailing to make sure you receive the best
value for the project.
2. Government relationships. Corporate real estate firms come
to a school armed with existing relationships in local county
governments where they have completed projects. This can be helpful
in moving your project through each development phase smoothly
and ensuring that the project complies with local standards. Experience
in negotiating with government officials and utility companies
may also save your school money by allowing the firm to negotiate
up-front infrastructure costs and long-term rates with utility
companies. In Whitefield's case, this included obtaining a waiver
of the standard permit on tap fees, allowing the school to invest
more of its funds in educational facilities.
3. Experience in negotiations. The real estate firm should be
skilled not only in negotiating with government and financial
institutions, but also in negotiating contractual arrangements
with the architect, general contractor, and other consultants.
For Whitefield, Carter & Associates handled all negotiations
with utility providers, assisted in negotiations with local governments,
and finalized all necessary contractual arrangements. The firm
was able to leverage its position in the real estate marketplace
on behalf of the school when managing the negotiations.
4. Financing the construction. If you want help with financing,
look for an experienced full-service firm that has a finance division
or experts dedicated to serving clients with project financing.
The real estate developer can help get approval for county tax-free
bond funding, for example, and can help obtain development incentives
from local governing authorities during the planning and zoning
phase of the project.
5. Knowledge of licensing and permit processes. There are many
steps involved in licensing and obtaining permits for your school's
development project. A real estate firm will help ensure that
you acquire all of the proper documentation and avoid unnecessary
delays.
Selecting the right firm
Not every real estate developer will be able to provide your
school with such a wide array of resources, so how do you choose
the right firm? Spend time with many firms, and carefully evaluate
and select one on the basis of the following qualities:
* High-quality work. Look at the firm's projects and ask if the
developer has the abilities required for the type of project you
are planning. Obtain at least three to four references and find
out if the firm has a successful track record of delivering high-quality
work. Visit one of the firm's educational clients and speak with
those involved with the project about their experiences.
* Good reputation. The real estate developer you select will
represent the school during the entire course of the project.
Unlike public schools, independent schools fund almost all capital
projects through donations. The reputation and oversight provided
by the right real estate developer helps to reassure donors that
the value of their gifts is being maximized through an experienced
project management team. Look for a firm with a good reputation
in the marketplace -- one that is able to assemble and manage
a highly qualified design and construction team. A respected industry
leader can bring the benefits of this reputation to the school's
side of the table during the course of the project.
* Experience directly related to your project. The real estate
developer you choose should have experience with projects and
institutions like yours -- for example, if you are a private school,
look for a developer who has already worked with at least one
other private school. When evaluating this factor, consider not
just the firm itself, but the people specifically identified within
the firm to work on your project. Look at the projects their individuals
have completed, evaluate their resumes and relevant experience,
and thoroughly check their references.
* Attention to detail. It is important to find a firm that gives
you the level of service you require. Interview previous or current
clients and ask if the firm is detail-oriented. Has anything slipped
through the cracks? Be sure to interview clients whose names were
not provided as references as well as those who were. Ask whether
former clients were satisfied with the level of service provided,
and perhaps most importantly, ask whether the relationship has
continued.
* Acknowledgment that your project is important. Obviously, you
want a firm that places a high level of importance on your project.
Choose a firm that recognizes the importance of developing a lasting
relationship with your school that spans the course of many projects.
You should feel that your developer understands the importance
of your school's project, whether big or small.
Making it work
After your school has selected a real estate developer, the next
step is to involve the developer in the project conceptualization
and planning stage, which includes decisions about the project
schedule.
Meeting the schedule is important for any project, but especially
when dealing with the academic calendar -- facilities must be
ready for the start of a new school year. Your developer should
be comfortable working with a strict schedule. They should work
closely with the project team and communicate early and often,
the importance of meeting all deadlines.
By planning up front, the developer can minimize the disruption
of normal school operations if work is being completed when school
is underway. Completing a project on an existing campus entails
special consideration. Many times, schools must phase construction
so that certain facilities remain open for student use, or temporary
facilities are provided. Even if you are creating a new campus
on undeveloped land, as was the case with Whitefield Academy,
the schedule must still be carefully structured, as teachers,
students and faculty need a clear move date for the coming school
year. Typically this type of activity is structured during a break
in semesters or at the start of the school year. For Whitefield,
Carter & Associates assisted in evaluating undeveloped land
for the school's new campus and then moved quickly to create a
schedule that satisfied the school's academic and institutional
requirements.
As the project moves forward, communication becomes very important
because of the many parties involved in the project -- developer,
designer, construction company, and architect. Providing everyone
with detailed minutes of meetings helps prevent important tasks
from falling through the cracks. The developer also should be
providing detailed reports related to budget, schedule, design
and construction issues. This allows the owner and project team
to remain informed throughout the process.
Once your project is complete, consider maintaining the relationship
with the real estate developer, who now has a clear understanding
of your goals and objectives. As a partner, the developer can
review the design of your facilities for maintenance issues and
help with site selection when your school expands or decides to
add a new sports recreation field. In addition, some real estate
developers are also taking on the role of property management
at educational campuses, which can mean help in handling daily
operations, from landscaping to paying utility bills.
Schools go through many life-cycle changes, some that can be
planned and others that are a surprise. The majority of schools
-- private and public alike -- will need to develop facilities
at some point. Working with a real estate developer can give your
school the edge it needs to create and maintain a high-quality
facility, allowing administrators and teachers to focus on what
they do best -- educating the students.
Allen Bell is director of development at Whitefield
Academy, outside Atlanta. Mark Henderson is a project manager
with Carter & Associates, ONCOR, in Atlanta.