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The school district belongs to the community. It's easy for school
leaders to forget that, to assume ownership of problems and solutions
themselves, to focus on politics instead of facts, and to ask the
public simply to ratify decisions that have already been made. I've
seen it happen all too often in my work with school districts: Coping
daily with volatile issues and unfairly criticized for political
purposes, administrators develop a fortress mentality. They become
defensive and begin to guard information, often hiding problems
or minimizing them.
But when it comes to making the hard calls -- which schools should
be repaired first? where should the new facility be located? how
much money can we spend? -- we're all in it together. When the school
board and superintendent agonize over these concerns in private,
develop major solutions in a vacuum, and force-feed them to the
community -- that's when we get into trouble.
Planning is not a matter of "just the facts, ma'am." In addition,
it must take into account ideas, opinions, local history, and value
judgments. School facility planning requires seeking people's advice
-- not asking them to run the school district. Community members
should not be asked about which teacher to hire or fire, whether
a student can attend out of zone, or whether the schools should
follow state and federal laws. But the public should be consulted
about major changes in district programs, facilities, and student
assignment plans, because the solutions to these matters are heavy
on opinion, local knowledge, and community norms.
A long-range facilities plan may include several different solutions
that touch on community assumptions. For example, a school may have
to be closed because it cannot be renovated. Or the final decision
to close a school may be arrived at through a complex series of
earlier decisions about attendance zones, limited funds, and timing
of construction. These planning steps can hide lots of value judgments
that the community could make just as well as -- or even better
than -- board employees or outside experts, who may have little
community knowledge and their own hidden biases.
The key is seeking advice, not abdicating responsibility. When
should this advice be solicited, and how can the process be organized
and supported? Two integral parts of the process are public hearings
and citizen advisory committees, and there's a right way and a wrong
way to handle both.
How public hearings can go wrong
Don't try to fool the public by holding a hearing when decisions
are already cast in concrete. I have attended hearings like that
and don't blame parents for pointing out the truth -- that they
are invited only for a show of involvement. They know that the more
detailed the program laid out at a hearing, the more likely the
whole plan is already settled upon. The fewer the alternatives set
out, the more likely that alternatives are not in the picture.
This kind of public hearing is a sham. It's a one-way information
transfer from school officials, who don't really want public involvement,
to community members, who never see the data that could lead to
other solutions. A comprehensive plan is so complex that lots of
pride and ownership are bound up in the ideas. When a proposal reaches
critical mass, alternatives will not be seriously considered or
will be sabotaged.
When decisions have been negligently delayed, there may be no
option but to act quickly. But the school board should take a hard
look at the events that led to this dilemma and demand better processes
for planning in the future -- or find people who will not substitute
delay and arbitrary decisions for sound management. This pretense
of public involvement amounts to little more than a betrayal of
public trust that will be rewarded with skepticism and hostility.
Public hearings the right way
In some emergencies, of course, decisions have to be made quickly
or do not lend themselves to opinions. In such cases, the purpose
of the public hearing is to explain what has to be done. Changes
in laws and regulations, or rezonings that have no feasible options,
for example, call for informational hearings that will lead to further
understanding and ease transitions.
Before the informational hearing -- before the final decision
is presented to the public, recorded, and filed away -- look back
to see whether the public was given other opportunities to be involved
in the planning. Was there, for example, an advisory committee,
as discussed below?
Public participation is a statement that we are all in it together,
so the way it works should reflect that assumption. In short, when
change is in the air, when community value judgments are every bit
as good as expert opinion, the public should have a shot at the
solutions.
A public hearing checklist
For every public hearing, the board and superintendent should
ask these questions: Is the objective for the public to hear the
plan, or for public comment that could lead to a different plan?
If the objective is to obtain public comment, are decisions already
developed so far that significant changes are unlikely? If the hearing
is part of a very short timetable for action, was there a genuine
emergency that precluded active public involvement? If the objective
is for the public to hear the final plan, were there earlier opportunities
for public involvement before the decisions were made? Finally,
do the answers to these questions suggest the need for a more active
public involvement process in the district?
The following checklist will help with the logistics of the hearing:
Set a convenient time, place, and date for the
hearing to encourage attendance. Publicize it in the press and in
letters to parents.
Invite the board to be present along with experts
and staff members.
Prepare handouts or displays to outline key
proposals.
Provide the public with detailed data well in
advance of the hearing so people have time to consider the proposals
and understand the options.
Set rules before the hearing begins, and outline
them in a handout.
Set a time limit for speakers. Three minutes
is usually enough, preventing demagogues from holding forth at length
and allowing more people to speak before the event becomes tiresome
to everyone.
Have speakers face the panel, not the public.
Stipulate in the rules that personal attacks
and debate with the panel will not be allowed.
Advise panel members to avoid defensive body
language, such as crossing their arms or scowling or giving curt
responses.
Present an outline of the plan that is brief
and simple. The document published before the hearing can go into
the minutiae.
Have senior staff members present proposals,
rather than outside experts, who can appear dogmatic and defensive.
Make a transcript or record of the hearing.
End the meeting on a positive note with the
public understanding how their comments will be considered and the
timetable involved.
Have knowledgeable staff members available after
the hearing to address specific concerns.
Prepare a written follow-up that outlines answers
to concerns raised.
Determine what changes in the plans resulted
from the public hearing, if any.
Make sure the board has opportunity after the
hearing to review concerns and to meet to consider their possible
impacts on the proposals.
No matter how careful you are, a public hearing can turn into
an angry crowd. (While I was preparing this article, state police
escorted my car for 60 miles after an emotional public hearing on
a court order issue.) The people who show up for a public hearing
are usually those directly affected by the proposals. If a different
option were proposed, another group might be affected, and they
instead would come to protest. But whether they attend or not, the
rest of the community is observing via news reports and word of
mouth, watching for fairness.
Advisory committee rights and wrongs
Unfortunately, public hearings are often all citizens see of a
planning process. I find it helpful to involve the public as the
process unfolds through citizen advisory committees. But advisory
committees can be short-circuited, and if you have already made
up your mind about what to do, a committee scheme can backfire.
In one school district, for example, the superintendent led an advisory
committee through evaluation of a new reading program that the staff
had clearly already selected. The negative reactions were far worse
than having no public input at all.
Some superintendents use advisory committees to avoid unpleasant
decision making, rather than to get the best results. One superintendent
formed a faculty committee to interview construction management
firms. The committee had no expertise in what the experts were selling.
With no staff support, no research on the firms' track records,
and no data about the roles such experts should play, committee
members could not ask the hard questions. Result? The committee
succumbed to the glitz of a multimedia presentation instead of screening
firms on the basis of experience and success in meeting specific
goals, such as staying within budget and schedule. Yes, this committee
helped the superintendent make a difficult decision involving millions
of dollars in fees and lots of political pressure. But was it public
involvement or abdication of responsibility?
In contrast, another superintendent used the resources of the
district to develop basic data about student demographics, conditions
of facilities, and costs for renovation and new construction. He
led a citizen advisory committee through examination of this data
and development of alternative solutions to the problems. The staff
and planning consultant outlined the various alternatives raised
by the committee and provided assessments of costs and benefits.
Result? The committee saw the whole picture, and each member could
explain the rationale of the proposed comprehensive plan to the
board. A housewife energetically explained the intricacies of special
education law for student assignment, for example, and a police
sergeant discussed the pros and cons of demolishing a school on
the Federal Register of Historic Buildings. These presentations
were taped and sent to each school for public viewing.
Why an advisory committee?
An advisory committee should be convened to address a specific
issue. In one case, a committee studied options to an unpopular
pairing of high schools (9-10 and 11-12) for desegregation. The
committee proposed building a third school that would meet local
objectives while furthering desegregation. When the recommendation
was made, the committee's work was finished and the committee disbanded
-- unlike some that take on a life of their own and cause more harm
than good.
Without a clear purpose, good data to work with, and a definite
time line, people will quickly lose interest in the committee. Good
committee people will always have other things to do and will stop
coming if the process stagnates. To keep things functioning effectively,
a senior staff member should be responsible for setting the agenda,
scheduling meetings, gathering data, serving as liaison with staff
and experts, helping discussions along without being judgmental,
and in general facilitating and monitoring the committee's work.
One excellent use of advisory committees is in oversight of a
large school construction program. I remember a case in which there
was considerable opposition to building a school that would be attended
primarily by minority students in a certain location on the grounds
that it was not comparable to the locations of schools attended
primarily by majority students. The advisory committee visited the
site and reviewed alternative sites that had been considered. They
looked at present and projected student demographics and met with
the PTA that would be involved in that school. They met with the
design architect and asked hard questions about building layout,
security, site development, and other issues. After a series of
discussions, they understood the constraints involved in site selection,
the options available, and why the site was chosen. Their public
discussions led opponents to drop the issue.
Membership and leadership
Who should serve on advisory committees, and how should candidates
be selected? Whatever selection method you use, be sure it is unbiased
and avoids even the appearance of picking only candidates who agree
with you. To do otherwise will negate the committee's work. Any
number of methods are acceptable. One idea is to appoint PTA presidents
from each school, which will result in a districtwide committee
that has a finger on the pulse of the community. Another idea is
to ask the board to nominate committee members, provided selection
criteria are clear and the whole community is fairly represented.
Or, you can issue a public call for candidates, but members will
have to be selected from a large roster, which can be a little complicated.
Two categories of members are worth noting: politicians and community
activists. In my experience, politicians often bring private agendas
and posturing to a committee. But the most radical and outspoken
activists can be positive contributors to an advisory group. The
drive that led these people to be vocal opponents can be rooted
in their lack of hard data, coupled with a desire to see real changes.
That same energy can make them leaders in careful analysis and effective
ambassadors for change.
Leadership is also crucial. It's tempting to steer an advisory
committee as though it were a team of horses with blinders, seeing
only the path you want to take. Not good. Committee members should
have staff assistance, but they must not be led to conclusions.
They should be furnished the same data available to staff and experts,
along with facts about legal and educational restrictions and other
relevant criteria for the planning. Their questions should be answered
with limited research, but they cannot be allowed to take up inordinate
amounts of staff time. That fine balancing is an issue of diplomacy
and ethics and cannot be set by rules.
When an advisory committee completes its work, it should be rewarded
by meeting with the board. In one case, the committee labored for
several months to understand the options for a redistricting and
construction program. The members came up with some options that
an outsider might not have thought appropriate, but their rationale
was compelling and sound. They made a wonderful presentation to
the full board that dispelled much of the political wrangling and
led to a very good plan. Their presentation was an act of fulfillment
and ownership that made months of work worthwhile to them.
A checklist for advisory committees
Have a clear charter for the committee as to
role, concerns, and objectives.
Use an unbiased selection process.
Set commitment criteria, such as preparing for
meetings, participating in deliberations, and respecting other members'
points of view. Members should sign an agreement with such terms.
Make data available to the committee before
meetings. For example, if a new school zone is the issue, provide
demographic maps, lists of school capacities, costs of additions
versus new construction, site evaluations, and other materials.
Appoint a senior staff member as committee liaison
who has strong communication and conciliatory skills as well as
good subject knowledge.
Call in specialists as needed to ensure good
understanding of the problems, alternatives, and costs and benefits
of various solutions.
Avoid steering the committee instead of facilitating
its deliberations.
Appreciate that a certain amount of feistiness
and argument is healthy and constructive, but deal quickly with
personal attacks and stump speeches that will drive good members
away. Be certain each member is involved in discussions.
Have a set schedule and process. A committee
that wanders on endlessly, out of focus, and in circles is worse
than none at all.
Involve the committee in realities, such as
site visits, interviews with experts, and inspection of data.
Prevent the committee from degenerating into
a political vehicle through contacts with the press, personal announcements,
or other private agendas.
Ensure that the committee's mission terminates
in a timely way with specific recommendations, rationale, and a
succinct report if appropriate.
Reward the committee for its good work with
opportunities to present its findings and to answer questions from
the board and, perhaps, certificates for service.
Good planning takes time, so waiting until the last minute won't
work for advisory committees or for public hearings. An advisory
committee can connect cold data with the real world of local community
values. The committee's work can lead to public hearings that present
sound planning processes for discussion, instead of arbitrary decisions
-- and, in the process, bring factions of the community together.
In short, if you look for opportunities to work with the public,
community members are more likely to understand why they should
support you in the difficult decisions that school boards must make.
Kelley D. Carey,
a specialist in comprehensive program, demographics, and facilities
planning, is president of Associated Planning & Research, Inc.,
in Hilton Head, S.C.
© 2001, NSBA
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